Name: 
Rena Bradham
Title: 
VP Global Marketing
Description: 
Rena Bradham is the Vice President of Global Marketing for Qualcomm Life. In this role, she leads developing and driving global strategic marketing including commercialization strategy, communications, brand, sales collateral and launch. She also has a strong link to both sales and product management to define market opportunities and requirements. Rena has more than 21 years of experience and a proven track record in global and domestic marketing, strategy development and execution, product development and launch excellence, and lifecycle management, as well as customer insights, product innovation, market development, sales and marketing communications, and training development. Most recently, Rena led a global marketing and strategy team for a $2.1B in revenue (Medication Management Solutions) division of Becton Dickinson. She has also held various executive and marketing leadership positions at companies including CareFusion, Smiths Medical, Intraluminal Therapeutics, Guidant Corp and Boston Scientific. Rena's healthcare experience includes hospital and home care, in large companies and startups. Rena holds a double Bachelor of Arts in Economics and History from University of California, Los Angeles, and an MBA from Santa Clara University.